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Gross Profit

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What Is Gross Profit?

Gross profit, sometimes referred to as Gross Income, is the profit a brand makes after deducting the costs of producing and selling its products, or the costs of providing its service.


To increase your brand’s gross profit, you need to either increase your total revenue or decrease your total costs of goods sold. You can also try to improve your gross profit margin by increasing your total revenue while keeping your costs of goods sold the same, or by decreasing your costs of goods sold while keeping your total revenue the same.

How To Calculate Gross Profit

Since gross profit is the difference between a company’s total revenue and its total costs of goods sold the formula to calculate it’s gross profit is:


Revenue-Total Costs Of Goods Sold= Gross Profit

Gross Profit VS. Net Income

Gross profit is the total revenue from sales of goods or services minus the cost of goods sold. Net income is the total revenue from sales minus the cost of goods sold and all expenses.


Gross profit is a measure of a company’s profitability before taking into account any other expenses, while net income is a measure of a company’s overall profitability. If the accounting is done properly net income is always a smaller number than the gross profit.

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