Gross profit, sometimes referred to as Gross Income, is the profit a brand makes after deducting the costs of producing and selling its products, or the costs of providing its service.

To increase your brand’s gross profit, you need to either increase your total revenue or decrease your total costs of goods sold. You can also try to improve your gross profit margin by increasing your total revenue while keeping your costs of goods sold the same, or by decreasing your costs of goods sold while keeping your total revenue the same.