The term “Doing Business As” (DBA) is a legal designation for businesses that operate under a name other than their legal, registered name. A DBA allows businesses to use a different name from their legal, registered name for marketing and branding purposes.
For example, a business may use a DBA to operate under a name that is more recognizable or that better represents the business’s products or services; such as if a business registered as “XYZ Corporation” wanted to do business as “XYZ Cleaning Company,” it would need to file for a DBA.
There are a few circumstances in which you may need to register a DBA. If you are starting a new business and want to operate under a different name than your legal, registered name, you will need to file for a DBA. You may also need to file for a DBA if you are changing the name of your business or if you are using a different name for your business in certain states. Advise with our business consultant before registering for a DBA.
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