A direct distribution channel is one in which producers sell their goods and services directly to consumers without the use of intermediaries. Selling directly to consumers is a tried-and-true business strategy that has been practiced for centuries. When you sell direct, you don’t need to deal with the added costs of intermediaries – instead of paying sellers, shipping companies, and third-party retailers, your business keeps your profits. Early tech giants like Apple and Dell capitalized on direct sales models to build early success.